Effective Date: April 20, 2026

This Privacy Policy describes how Mala Pata ("we," "us," or "our") collects, uses, and discloses your personal information when you visit or make a purchase from quemalapata.com (the "Site").

1. Privacy at a Glance

• Data Collection: We collect contact, shipping, and device details to fulfill orders.
• Data Sharing: We share data only with essential partners (Shopify, printing/manufacturing partners, and curated brand suppliers) to process and ship your items.
• Your Rights: You can request access to, correction of, or deletion of your data at any time.
• No Sale of Data: We do not sell your personal information for monetary compensation.

2. Information We Collect

We collect information directly from you and automatically through your interaction with the Site.

Personal Information collected directly from you:

• Order Information: Name, billing address, shipping address, email address, and phone number.
• Payment Information: Processed via secure third-party payment gateways (e.g., Shopify Payments). We do not store full credit card numbers.
• Sensitive Information: We do not collect sensitive personal information (e.g., social security numbers, precise geolocation).

Information collected automatically:

• Device Information: IP address, browser type, time zone, and cookies. We use this to screen for fraud and improve Site performance.
• Usage Data: Pages viewed, search terms, and how you interact with the Site.

3. How We Use Your Information

We use your Personal Information to:

• Fulfill contracts (process payments, manufacture goods, and arrange shipping).
• Communicate with you regarding order status or support.
• Screen for potential risk or fraud.
• Provide personalized marketing communications (where you have opted in).
• Automated Decision-Making: We use limited automated decision-making to prevent fraud (e.g., temporarily blocking IP addresses associated with repeated failed transactions). These processes do not have a legal or significant effect on you.

4. Sharing Personal Information

To operate our hybrid fulfillment model, we share your data with specific categories of service providers:

• Platform Provider: Our store is powered by Shopify.
• Fulfillment Partners (POD): We share your name, address, and item details with our manufacturing partners to print and ship custom apparel.
• Independent Brand Partners:: For curated items shipped directly from brand partners, your shipping details are shared with that specific supplier to facilitate delivery.
• Compliance: We may disclose information to comply with applicable laws, respond to legal requests, or protect our rights.

5. Cookies and Automated Technologies

We use cookies to enhance Site functionality and for analytics.

• Global Privacy Control (GPC): Our Site recognizes GPC signals. If your browser sends a GPC signal, we will treat it as a request to opt-out of tracking.
• Opt-Out: You can manage cookies via your browser settings or visit http://optout.aboutads.info/.

6. Third-Party Links

The Site may contain links to third-party websites (e.g., artist pages or social media). We are not responsible for the privacy practices or content of these external sites.

7. Your Rights and Choices

Depending on your location (including the EU, UK, and US states such as California), you have the following rights:

• Right to Know/Access: Request a copy of the data we hold. Under California’s "Shine the Light" law, you may also request information regarding our disclosure of personal information to third parties for their direct marketing purposes.
• Right to Delete: Request that we erase your personal information.
• Right to Correct: Update inaccurate information.
• Right to Opt-Out: Request that we do not "share" your data for cross-contextual behavioral advertising.

We will respond to "Right to Know" requests within 45 days as required by California law. To exercise these rights, please contact us at contact@quemalapata.com.

8. Data Retention and Security

We retain Order Information for our records unless and until you ask us to delete this information. We implement industry-standard security measures to protect your data during transmission and storage.

9. Minors

The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

10. Changes

We may update this Privacy Policy periodically to reflect changes in our fulfillment practices or for legal and regulatory reasons.

11. Contact

For questions, to exercise your rights, or to file a complaint, please contact:

Mala Pata
P.O. Box 164
Walnut, CA 91788
Email: contact@quemalapata.com