Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from quemalapata.com (the "Site"). The Site is operated by Mala Pata ("we," "us," or "our").

Personal Information We Collect
We collect personal information in order to provide you with the best possible shopping experience.

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies that are installed on your device. As you browse the Site, we collect information about the web pages or products you view, the websites or search terms that referred you, and how you interact with the Site. We call this "Device Information."

We collect Device Information using the following technologies:
Cookies are data files placed on your device that may include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
Log files track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase, we collect information from you, including your name, billing and shipping addresses, payment details (processed but not stored in full), email address, and phone number. We call this "Order Information."

When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

How We Use Your Personal Information
We use the Order Information we collect to process and fulfill orders, including handling payments, arranging shipping, and providing invoices and confirmations. We also use Order Information to communicate with you, screen for potential fraud or risk, and provide you with product updates or promotional offers in line with the preferences you have shared with us.

We use Device Information to help identify fraud or risk, and to improve and optimize our Site, including analytics about how customers browse and interact with the Site, and to measure the success of marketing and advertising campaigns.

Sharing Your Personal Information
We share your Personal Information with trusted third parties to help us provide our services. For example, our store is powered by Shopify. You can learn more about Shopify's privacy practices here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to understand how our customers use the Site. Google's privacy policy is available here: https://www.google.com/policies/privacy/. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

We do not sell your Personal Information to third parties. We may disclose information if required to comply with laws or legal processes, or to protect our rights.

Behavioral Advertising
We may use your Personal Information to show you relevant advertising or marketing. For more information about how targeted advertising works, visit http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising at the following links:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out through the Digital Advertising Alliance: http://optout.aboutads.info

Your Rights
If you are a resident of the European Union or the United Kingdom, you have the right to access the personal information we hold about you and to request correction, updating, or deletion. We process your information to fulfill contracts we might have with you or to pursue our legitimate business interests. Please note that your information will be transferred outside of Europe, including to the United States.

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA). These include the right to know what personal data we collect, the right to request deletion of your data, and the right to opt out of the sale of your data. While we do not sell your data, you may contact us to exercise these rights.

To exercise your privacy rights, please contact us using the information at the end of this Policy.

Data Retention
We retain Order Information for as long as necessary to fulfill orders, comply with tax and legal obligations, and resolve disputes. You may request deletion of your information by contacting us.

Minors
Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from minors.

GDPR and Cookies
If you are located in the European Union or the United Kingdom, you may be asked to consent to cookies when visiting the Site. Cookies may be used for essential functionality, analytics, and advertising. You can manage or disable cookies through your browser settings, though doing so may limit your experience on our Site.

Changes
We may update this Privacy Policy from time to time to reflect changes to our practices, or for legal, regulatory, or operational reasons.

Contact Us
For more information about our privacy practices, to make a request, or to file a complaint, you can contact us at contact@quemalapata.com.